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Making children cry for a photographer can be considered mean. But I would say that making children laugh and show off their jeans for an apparel ad is just as exploitative and less natural. Toddlers' natural state, like, 30 percent of the time, is crying, and it doesn't indicate pain or suffering.
Well, the first thing that clued me in to the fact that there was something really scary about breast cancer, way beyond the thought of dying, was coming across an ad in the newspaper for pink breast cancer teddy bears. I am not that afraid of dying, but I am terrified of dying with a pink teddy bear under my arm.
If we're trying to build a world-class News Feed and a world-class messaging product and a world-class search product and a world-class ad system, and invent virtual reality and build drones, I can't write every line of code. I can't write any lines of code.
Something in the human psyche confuses beauty with the right to be loved. The briefest glance at human folly reveals that good looks and worthiness operate independently. Yet countless socializing forces, from Aunt Clara to the latest perfume ad, reinforce beliefs like 'If I were pretty enough, I would be loved.'
After my first ad, I was flooded with offers, which I took up. Soon, I decided that it could be a lucrative business with a parallel college life.
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
You have to grab moments when they happen. I like to improvise and ad lib.
Everyone knows that when you look at a television ad, you do not expect to get information. You expect to see delusion and imagery.
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You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.
'Ms.' always flouted the rules of the ad world that say, especially for products directed at women, that the ad must be connected to the editorial. You don't have food ads unless you have recipes. You don't get clothing ads unless you have lavish fashion coverage. We never did that; every other women's magazine does.
I regard a great ad as the most beautiful thing in the world.
An elephant funeral makes me weep every time, and so does an ad with a kid leaving home for college.
Andrew Sean Greer
Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.
Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
I was never a DC kid - I went through a phase from, like, 11 to 17 where I would try to buy as many Marvel titles as possible. And '2000 AD' was kind of the sort of sci-fi/punk of British comics.
Bruno Mars is pretty fashionable. Gary Clarck Junior, who was also in our ad with Jimmy Page, is a super super stylish guy.
I actually don't invest in anything that is social, mobile, deals or ad networks simply because those are areas where there are so many players and so many other smart people in the space, I feel like I don't have a competitive advantage. So I tend to go after things that are e-commerce, like healthcare.
Before social media, if I, as an individual wanted to publish something to the world, unless I could get some local TV crew to interview me, or I wrote an op-ed or took out an ad, I had no voice.
Here men from the planet Earth first set foot upon the Moon. July 1969 AD. We came in peace for all mankind.
One Ad is worth more to a paper than forty Editorials.
You can enjoy the quality of the ad and not let them pressure you to buy what you don't really need. I have had fun taking back superlatives and just ordinary good words and phrases from ads and trying to restore some of their life to them.
In really good times, you say, 'No, I'm not taking that ad.' But in bad times, you'll take anything.
The answer I found is you stay away from the people who make fun of you, and you join these ad hoc groups who understand your craziness.
A man came up to me at a party and asked if I wanted to be in his video game. I of course said yes. And then it turned out it was 'Assassin's Creed', so that was great. They let me ad lib a lot and mess about and be very snarky indeed, and I'm thrilled by the success of all their hard work.
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