You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

Stan Freberg

Biography

Author Profession: Actor
Nationality: American
Born: August 7, 1926
Died: April 7, 2015

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