You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

Rosser Reeves

Biography

Author Profession: Businessman
Nationality: American
Born: September 10, 1910
Died: January 24, 1984

Links

Find on Amazon: Rosser Reeves
Cite this Page: Citation

Quotes to Explore