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I remember when we first bought Teleflora, I made a very expensive mistake when I produced a brochure with the slogan, 'The way America sends love.' The bouquets and prices I pictured could not be duplicated by the florist - they were too expensive. I had relied on people I thought were in touch with the marketplace.

Lynda Resnick

Biography

Author Profession: Businesswoman
Nationality: American
Born: 1944

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