When you work extra, you should be paid extra. That's what the Fair Labor Standards Act said. And I've met so many people who are working 60-70 hours a week, and they are effectively working 20 hours for free because they are making a little bit above the minimum wage, because the 2004 regulation enables employers to do that. That's not fair.
Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.