If you have a business website, make it stickier; redo the merchandising often and try new things until you hit the right homepage... then try and beat that. The most important audience drivers on the Internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising.
The connection to place, to the land, the wind, the sun, stars, the moon... it sounds romantic, but it's true - the visceral experience of motion, of moving through time on some amazing machine - a few cars touch on it, but not too many compared to motorcycles. I always felt that any motorcycle journey was special.