Airbnb is different from most brands. We're a community of individuals, and yet there's a consistency holding us together through the values we share. We have a common belief in belonging, but everyone's expression of it will naturally always be a little different.
If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.
Our shared vision of belonging is the thread that weaves through every touchpoint on Airbnb.
Customers are willing to try new things, and if you can survive, you will have fewer competitors. It's like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself.
Belonging has always been a fundamental driver of humankind.
I think the key that makes Airbnb is the fact that we're a community, not just a series of commodities.
As children, we have vivid imaginations. We stay up late waiting for Santa Claus, dream of becoming president, and have ideas that defy physics. Then something happens. As we grow older, we start editing our imagination.
Repetition doesn't create memories. New experiences do.
Never assume you can't do something. Push yourself to redefine the boundaries.
Travel is a new experience that can transport you out of your everyday routine to create memories with the ones you love.
Share this top 10 list!