In marketing you must choose between boredom, shouting and seduction. Which do you want?
Roy H. Williams
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.
Strings of gravity vibrate at a different frequency than strings of light.
According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.
Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.
A meaningless statement remains meaningless no matter how often it's heard.
The first step in exceeding your customer's expectations is to know those expectations.
Words are mere shadows cast by ideas. But the ideas they represent are real.
A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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