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Richard Edelman Quotes
To be silent is to be complicit.
Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day.
My hike up the Snake Path at Masada was mystical. The fog rolled in, enveloping the entire mountain.
Our goal is to put news where it earns attention, where readers can access it on every device and interact with it. We're meeting our clients' audiences where they are instead of asking them to come to us. Increasingly, that means hosting the content on social blogging sites like Medium.
The world has flipped upside-down. It used to be a pyramid of authority; now it's upside down. The influence actually rests with the mid-level people, who speak peer-to-peer. If they're for you, you win.
The 'truthiness' of Trump's so-called facts, the questions he posed on President Obama's nationality or jobs destroyed by free trade, has the same effect as dueling scientists on issues such as obesity or climate change.
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined.
Gender parity in management is a necessity.
The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as well.
Edelman maintains a very conservative balance sheet. We do small acquisitions. This helps me sleep well at night.
I went to every sports contest for my kids. I turned off my cell phone at 8 P.M. I did have to travel relentlessly and had some nights at black tie events. But when I was home, I was home.
The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed voter.
When we were doing the launch of Kinect for Xbox, it was very much about getting sort of young blogger-influencer types to try this thing well in advance - a year before launch.
Technology has allowed the creation of media echo chambers, so that a person can reinforce, rather than debate, viewpoints.
The tech company needs to win in the war for talent. This means much greater focus on the employee, not simply as cog in the machine, but vital member of a programming team in a race against time and competitors. Wall Street is up-or-out, dog-eat-dog, survival of the fittest.
Most smart companies should make themselves media companies. That means they put out their own information.
The problems of the world, from immigration to populism to income inequality to sustainability to peacekeeping, require a well-functioning supranational body.
The separation of audience into tribes preferring to reinforce their own views with media of similar ideological stripe makes true debate impossible.
There is a fear of innovation because people are afraid of job loss.
Business has to stand up on behalf of its employees, on behalf of immigration, on behalf of its customers, and on behalf of supply chain-cum-globalization.
Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement.
Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.
I wake up every day, and the family fortune is on the line, and that's a good thing.
We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.
Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.
We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts.
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