Terms Of Service
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Terms Of Service
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.
The human brain is an incredible pattern-matching machine.
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
It's not an experiment if you know it's going to work.
The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
If you can't tolerate critics, don't do anything new or interesting.
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.
The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'
What's dangerous is not to evolve.
I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location.
If you don't understand the details of your business you are going to fail.
There'll always be serendipity involved in discovery.
What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.
I have won this lottery. It's a gigantic lottery, and it's called Amazon.com. And I'm using my lottery winnings to push us a little further into space.
Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress.
Life's too short to hang out with people who aren't resourceful.
Our motto at Blue Origin is 'Gradatim Ferociter': 'Step by Step, Ferociously.'
You know you're not anonymous on our site. We're greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is.
You know, we love stories and we love narrative; we love to get lost in an author's world.
If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
My view is there's no bad time to innovate.
Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Great industries are never made from single companies. There is room in space for a lot of winners.
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